Finding collections that are both sophisticated but unique can be tough. Especially on the high street. However there is a brand that understands our needs for trends, quality and price. H&M. Coming from Sweden the H&M brand now one of the biggest retailers in the world this collection will sold in around 200 stores worldwide and online.
And not only has it’s main line H&M, but they also have an environmental friendly one, H&M Conscious and more high end version, H&M Studio.The glamorous but laid-back style of the new women’s collection has something for every women, from minimalistic elegant, crisp white jackets, to printed silk kimonos! The collection full of vacation vibes from sportswear influences, exotic prints, gold jewellery and silk pyjamas sets that in fact are meant to be worn outside of the comfort of our houses. We can’t blame H&M for creating these, let’s face it pyjamas sets were a huge trend during the fashion week’s in London, New York, Paris and Milan back in September. The playful prints of palm trees of silk kimonos is an ideal choice for a summer vacation, just like the sun-kissed pastels that are continues theme throughout the whole collection.
“I love how H&M Studio for Spring/Summer 2015 is both glamorous and effortless. Pyjamas are so easy to wear and look great, especially with heels. It’s about having fun in the sun, then partying into the night.” Says Ann-Sofie Johansson, H&M’s Head of Design, New Development.
We are loving the care free, 70’s feeling this collection has to it, from flared jeans, to tie dyed slippers and oversized shirts.
The collection is now available in the selected H&M stores and online.
@hmunitedkingdom